The importance of the 'vision thing'
We often use the analogy of the army General who is charging over the hill to fight the battle and looks over his shoulder to find that the troops are not with him! Particularly in today’s business environment,... More»»
Smartphones and User habits
More on the ubiquity of Smartphones and user habits
Some interesting insights this morning at a presentation by Russell Stanners CEO of Vodafone New Zealand. Quoting research done by Morgan Stanley, he said that by the end of 2012 more Smartphones w... More»»
Mobile Marketing disconnect between consumers and
Retailbiz.com.au recently published an article showing how retailers need to re-think their marketing strategies as consumers who receive emails and access websites on their mobile devices are not happy with the experience!
... More»»
Rugby World Cup 2011 Business to Business
business to business opportunities for your company
You may not have realized it, but there are great opportunities to network at a business and social level with visitors coming to the RWC from overseas who have an interest in your sector.... More»»
Proximity Marketing comes of age
Traditional marketing channels are having less and less impact on influencing consumer behaviour and arguably, in today’s marketplace traditional advertising is “dead” as the most effective means of engagement with an audience
... More»»
Budget Airine goes for Social Media
An article in this weekend’s New Zealand Herald reporting from an Asia Pacific conference for low cost airlines showed that Asian budget carriers are increasingly using social networks like Facebook to boost their business and even channel customer c... More»»
Starbucks new logo drops it's name
Controversy (at least in the branding and marketing world) has struck with the release of the new Starbucks logo without the name "Starbucks" and a bit of retouching of the mermaid! CEO Howard Schultz has come under a barrage of critisism and it seem... More»»