Deploytech Case study

Brand Identity

During our insight workshop with Deploytech it became apparent that many of the companies in this sector have identity designs which we categorise as "constrained" and "process focussed", think arrows, network circuits and tight, boxy designs. Our positioning for Deploytech was around the concept of Transformation - how Deploytech can help to transform businesses through their IT infrastructure expertise. Also, with many of the team coming from bigger players like Datacom with rigid company structures and tightly defined roles, there was an opportunity for team members to Transform their careers, with a focus on a more entrepreneurial, "free spirit" culture. The identity design reflects this open, free approach and is both abstract and un-constrained, providing a flexibility in use which flows across all of the points of touch. The handwritten script for the tagline has a deliberate double meaning, with "it transforms" being read as Information Technology Transforms or "it" as in Deploytech.  

Brand universe

We extended the brand concept across a wide range of print, clothing and environmental elements. The movable partitiions for the office space also follow through the Transformation theme, enabling the open plan office to be transformed into meeting space quickly and simply, then pushed back to create a wider work environment in minutes.  

Website

As a key touch point, the website was designed to demonstrate Deploytech's bluechip capablities with significant space being given to case studies which focus on the business benefits of the solutions implemented. The Blog module enables Jaimie the main Director to share thoughts and insights which are immediately published to the company's Facebook page.  

Vehicle Graphics

The car graphics are used as a moving billboard, with the rear window planned to be a changing space for two monthly campaigns. The launch campaign also tied in text marketing as a simple tool to grab attention when driving around town and provide an easy means of communicaiton with the company.

www.deploytech.co.nz

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