Penberthy Insurance: A fresh look for a thirty year old!

The original Penberthy Insurance logo was created by Bruce Penberthy at his kitchen table thirty years ago, and it has remained pretty much un-changed up until now.

However, both the marketplace and Penberthy as a company have undergone dramatic change and it was clearly time to revisit Penberthy as a Brand in the light of their positioning in the market today and the evolution of their personality.

Anchored by research with their current clients and a thorough understanding of their points of difference, a new identity system was created that reflects a young, progressive company at the forefront of their industry.

The heart of the design is a thought bubble that reflects the fact that Penberthys put their clients at the centre of their thinking, and that everything they do revolves around delivering the optimal solution for their clients.

This concept is used as a super graphic and holder for all design elements expressed across all media including print, the office environment itself and the website to name but a few.

The new brand has been used within the company to tell the Penberthy story to staff and to support the vision and values of the management team. It will now form part of the legacy that Bruce’s sons are creating over the next thirty years!

www.penberthy.co.nz