|
Leadership brands do things differently, they have a positioning and personality that resonates leadership with their target audience & they engage with them in exciting and often unconventional ways.
Are you positioned for leadership in 2010?
Ask yourself the following ten questions and if the answer to any one is NO then contact us and we will provide you with a free initial consultation to see how we can move you far away from your competitive set in 2010.
1. strategic vision
Is your brand and marketing strategy integrated into your overall business strategy?
2. market positioning
Do you understand your marketplace as it is today, and how it will evolve tomorrow, and are you clear where you want to be positioned within it?
3. customer insight
How well do you understand the motivations and behaviours of your customers of today and your customers of tomorrow?
4. points of difference
What are your points of difference? Are they relevant, understood & valued by your customers and potential customers?
5. brand personality
What is your brand personality? Is this clearly understood and communicated both inside and outside the organisation?
6. channels of engagement
Have you fully evaluated the best channels to reach out and touch your audience - both traditional and non-traditional?
7. return on investment
Do you have a system to measure the return on your marketing investment?
8. consistency of communication
Do you ensure that your messages and style of communication are consistently applied throughout all of your channels?
9. staff alignment
Do all of your staff understand your vision for the company, the brand, and the role that they play in delivering your promises?
10. data harvesting
Do you mine your data and ensure that you are leveraging the information you hold on your customers and the marketplace?
|
