We updated the St Marks Logo following the name change from St Marks Women's Health and developed a design system to bring the brand to life across all of their audience touch-points.
implementation . . .
Brand refreshment
We updated the St Marks Logo following the name change from St Marks Women's Health and developed a design system to bring the brand to life across all of their audience touch-points.
Print and advertising
We added a series of floral images to contrast with the main identity and provide a soft, feminine feel to the styling. This was expressed across calendars, appointment cards and print advertising.
Website
The website is St Marks' main communication tool, aimed at providing extensive information to both women and men about breast health issues. Although text heavy, we created an easy to navigate layout with plenty of white space to make it intuitive for the user to find his/her way around.