Re-brand

We have worked closely with Autel for over four years. Recently we had the opportunity to revisit the core Autel identity in order to make it more aligned to the re-positioning as a sophisticated mid-high end retailer specialising in European brands of kitchen and laundry appliances . Our design references the best of European identities and is clean, bold and contemporary.

In-store environment

Autel Appliances is a leading independent retailer and although well established the in-store environment lacked personality.  The typically large format stores needed a design system to bring colour and theming in order to bring them to life. Initially our work excluded the core brand mark, but more recent work has seen us amend the market positioning for Autel and introduce a new mark plus a new system to suit the current positioning.

Website

We worked hard to combine product and trend based information within the Autel site. Consistently ranked high on the search engines,we push people to the site with promotional activity that is broadcast via radio and print media.

Print

Our wide range of print applications for Autel follow the theme of sophistication and lifestyle using strong people imagery to add interest and empathy with the audiance.