Logo

A 30 year old family business, the Penberthy logo had never been updated and no longer reflected the positioning of the company in the marketplace.
The new identity reflects the customer focus through the use of the “thought bubble “ which also acts as a text and image holder as a core element of the design system. A contemporary style and fresh colour palette also complimented the new positioning.

Website

Our focus was to be able to “tell the story” of why a customer focused approach to assessing insurance risk was so important. We used real client stories to do this, with an easy click through to this area from every page. The overall design provided a consistent look and feel with the rest of the brand system, whilst the navigation was structured to provide a quick path to the key information. Strong use of icons added to the contemporary look of the site.

www.penberthy.co.nz

Office fit out

Moving to new offices, there was a great opportunity to bring the brand personality into the office environment. We worked closely with the architect to select colours and finishes that worked with our colour palette and designed signage that worked with our overall brand concept. This included a a feature colour wall in the main reception area and a “story-board” wall in the back office area – helping to reinforce the brand with the staff.

Print

We created a wide range of print collateral that continued the overall design theme and built on the “story-teller” aspect of the brand positioning. A launch mailer was developed for sending to all current clients. A presentation and box folders, formed part of the toolbox of collateral.

Stationery

We took a creative approach to the standard corporate stationery items, making the cards double sided and using the full colour palette with the reverse continuing the story teller theme.